The Vibrator, one of the first electrical appliances, was developed in the 1880's to aid doctors in external pelvic massage. At the time, stimulating a women's genitals was an accepted and well-established treatment for female hysteria and congestion of the genitalia, but was considered an uninteresting and time-consuming procedure. The vibrator produced wonderful results (efficient, practical, fast). Doctors reported that women were so satisfied with the improved massage, that some returned frequently enough to be called "cash cows." Vibrators were seen as so nonsexual that they were soon marketed for home use in respectable ladies journals. In 1918, Sears advertised vibrators as "Aids that every woman appreciates" (Lafont, 1).